The famous trademark review team of Sichuan Administration for Industry and Commerce visited the company to carry out review work

Release time：

2012-08-02 00:00

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On the morning of August 1, Xiao Benhua, director of the Trademark Branch of the Sichuan Provincial Administration for Industry and Commerce, led a three-person team of provincial famous trademark review teams to our company to conduct on-site review of the "Sihai" trademark application for the famous Sichuan trademark. Related comrades from Luojiang County Administration for Industry and Commerce accompanied the review.

At the meeting, the company’s chairman and general manager Yang Wanjia introduced the company’s development history, product types, and corporate reforms to the review team. Affected by the macroeconomic situation this year, production restrictions and production suspensions abound in companies everywhere, and the company's sales market is also facing new severe challenges. Through structural adjustments and measures to ensure stability, the company can still maintain nearly 90% of its production volume, and the fundamentals are generally relatively stable. From a national perspective, there are currently only two of the original 16 state-owned fiberglass enterprises, and our company’s various economic indicators can still remain among the top ten in the same industry in the country.

For a company to become bigger and stronger, reputation and brand are the top priorities. As an intangible asset of an enterprise, the value of a trademark far exceeds the material value of the product itself. In 2009, the value of Chinese brands: Haier 81.2 billion, Lenovo 68.2 billion, Moutai 30.038 billion, Tsingtao Beer 21.687 billion, and Chongqing Changan Automobile 21.619 billion. For these famous companies that have successfully created their own brands, the social and economic benefits generated by the brand for the company have accounted for the vast majority, and the brand has become the most intuitive and vivid business card of the company.

In today's era of high-speed convergence of information and media, advertising, branding, and quality are more closely linked, and none of them are indispensable. As a well-known trademark in Sichuan Province, the "Sihai" brand trademark of our company has been used in various products for 21 years since its registration. It has also formed a certain degree of recognition and influence, but the scope and depth of influence are relatively lacking. In order to build the big brand of Sichuan Fiberglass Group, the company launched the company emblem in 2010, which is simpler, more scientific and more meaningful in design. At present, the company is in a dilemma of overcoming difficulties to ensure stability and internal reform and expansion. Striving for brand images such as famous trademarks and brand-name products to promote production and attract investment can help the company break bottlenecks, expand the market, and achieve rapid development.

The review team also agreed that Sichuan Fiberglass has a high reputation in the industry, and it is not easy to develop to its current scale under the old system. It is hoped that more attention will be paid to brand value in the follow-up development, the reform of the shareholding structure will be optimized, and the brand achievement will be promoted. Brand benefits promote enterprise development.

At the meeting, relevant leaders and persons in charge of the company and the assessment team conducted on-site assessment, exchanged opinions, and reached a consensus.