Grow with the corporate culture

Grow with the corporate culture

Xue Yongqian

On July 31,the backbone of enterprise publicity work personnel and correspondents,led by Chen Shien,executive deputy general manager of the Group company,went to the headquarters of"Sichuan Meifeng"to participate in the"Deyang City enterprise internal newspaper exchange learning meeting"organized by the State-owned Assets Supervision and Administration Commission,and the city's main state-owned enterprises in charge of publicity leaders and related personnel attended the meeting.

The exchange and study will be presided over by Feng Zhongliang,director of the Party and Mass Department of SASAC.The"three major enterprises"in the city(Erzhong,TEPCO and Dongqi)and Sichuan Meifeng have introduced the development history,current situation of the publicity work of the enterprise and the experience of running internal newspapers.China Mobile Deyang Branch,as a representative of an emerging enterprise with strong capital and leading market share,established its own newspaper in 2011,which was recognized by employees and participated in.

Zhang Zhouxu,editor-in-chief of Deyang Evening News,concluded after listening to the exchange and speech of enterprises:Whether the cultural atmosphere of an enterprise is deep or not is inseparable from the visibility and reputation of the enterprise;An enterprise without culture cannot open the market,but the enterprise can open a larger market through publicity.To run a newspaper(propaganda),one must have the thoughts and consciousness of a politician.

Municipal State-owned Assets Supervision and Administration Commission Party Committee deputy secretary You Chongjing and Municipal Party Committee propaganda Department of cultural undertakings director Zhang Fan fully affirmed the internal publicity work of the enterprises,hope that the enterprises insist on doing a good job of corporate culture,promote their own enterprises,and common progress with the development of enterprises.

In the afternoon,the discussion was chaired by Vice President Chen,and the participants had a full discussion on the status quo and existing problems of corporate publicity work.Vice President Chen pointed out:publicity work should highlight the stage and theme of enterprise work;To do publicity work,we should not only stay in the perspective of doing tasks and fulfilling responsibilities,but also raise it to the height of"mission"to organize and carry out various work.

Publicity work is an effective means to cultivate corporate culture,without publicity,there is no corporate culture.Publicity work is a powerful driving force for the development of enterprises.In the development process of Sichuan Glass fiber for more than 40 years,the enterprise leaders once paid attention to and supported the publicity work,and precipitated the enterprise values of"team,creation,achievement of enterprise to achieve self";"Sincere,hard work,perseverance,never slack"spirit of enterprise;"Think of doing,decent man,practical work"enterprise style;"Rich employees,achievement employees,return to society"corporate mission;"Everyone becomes talented,people make the best of their talents"and other eight aspects of the corporate culture concept.These ideas,in the development process of Sichuan glass fiber,are commendable and can stand the test of time and society.

Publicity work can not be carried out without the support of the majority of employees.Our company,with"radio,mobile newspaper,propaganda board newspaper(window),OA platform"five ways of publicity,but the noisy crowd,the scenery of the night stadium is no longer;Broadcasting,which some staff consider to be interference;Mobile phone report sent,delete directly......These are the issues that our publicity staff must deeply reflect on,but they cannot complain that employees do not understand and do not support.Our current promotional content,in addition to simple conference reports,one of the few advanced stories is a large number of domestic and foreign news......It is not related to the work and life of employees,and can not attract the eyes of employees,how many employees will pay special attention to this"not related"publicity work?

To carry out propaganda work,we should give full play to its functional role and carry out work from the main line of production and management of enterprises.Publicity staff should often go deep into the production line,stay with employees,put the staff work scene,technical transformation,spare time life,the aspirations and concerns of various stages,etc.,dig the excellent side of employees from multiple angles,and pass out the most true feelings and rich feelings;In-depth reports on the hot spots,difficulties and doubts of employees,and absorbs the attention of employees to grasp the production and operation and internal management.

Publicity work should be innovative,we should carefully plan every publicity point,every cultural and sports activity,and find ways to let employees actively participate in the publicity work and related activities of the enterprise,so that employees can consciously maintain the corporate image with a master attitude,and let the rich corporate culture publicity and activities grow with employees.