Talk about "7.31" learning experience

It was a great honor to be invited to participate in the learning and exchange meeting of Deyang City enterprise internal press activities held in Meifeng,Sichuan Province on July 31.The three major factories(Erzhong,Tepco,Dongqi)plus Deyang Mobile and Sichuan Meifeng,the media promotion and internal newspaper founding activities of these five large enterprises are very professional and strong,which is inseparable from their strong corporate history and culture,but also inseparable from their culture,publicity and other relevant departments tireless pursuit and efforts.At the same time,the power of these media propaganda and soft culture can guarantee and promote the development of the internal economy of the enterprise tangibly and intangibly,forming a virtuous circle of mutually promoting development.

The following is a brief memory of the five major enterprises'experiences in the form of media publicity and party newspapers and periodicals.

1.They have a professional team in news and information collection,interview,editing,typesetting,supervision and publication,as well as careful planning and organization by relevant departments.

2.Each cycle(month or quarter)of their newspaper has a central theme of publicity,around which they brainstorm.

3.The arrangement of newspapers and periodicals focuses on(1)excellent deeds such as outstanding Party members,cadres and model workers;(2)Voices from all fronts;(3)Highlight difficulties,key points,highlights and comments.

4.Set up highly targeted quality columns,aiming to improve and solve the technical problems,service concepts and management level of enterprises in the process of reform and development.

5.The examination of internal newspapers and periodicals adheres to the examination and approval system at the level of editorial team leader,supervisor and party and government leadership.

6.Adhering to the concept of careful planning and regular optimization,adhering to the center of publicity and promotion of corporate culture,improving employees'awareness of responsibility,innovative service concepts,and encouraging employees to communicate freely,holding regular forums to summarize the experience and shortcomings of the previous work,with a high participation rate of senior,middle and grass-roots employees,and conducting satisfaction surveys from time to time.

Our Sichuan glass fiber,although there are many propaganda carriers,but did not play a real propaganda effect,the content of the briefing is not rich enough,not diversified enough,the scope of coverage is simple and dogmatic;The radio and television mainly focus on political news and enterprise production and management,and the life and entertainment section lacks pertinence;The content of the mobile newspaper is more dull and uniform,and there is no eye-catching place;OA LAN forum,discussion,communication things are relatively few.

In my opinion,media promotion is first of all a window for internal and external communication of enterprises,and I think the chairman and general manager should also hope to hear the voice from different fronts,whether it is positive or negative.The most grass-roots front-line employees also want to hear the voices of leaders at different levels,they most want to know the leaders'views and comments on some of the opinions expressed about them in the forum,and they most want to know whether the leaders really care about their lives and work.Even a simple greeting.Secondly,on the premise of adhering to the correct orientation of public opinion,media propaganda should be close to readers,close to life,close to reality.Because these are part of the construction of enterprise spirit and culture.Because of the details in the work and life of the enterprise,bit by bit is the source of refining the concept and essence of corporate culture.Sometimes I think,in our Sichuan glass fiber randomly check 10 people to interview,let them talk about our enterprise in the same industry competition advantages and glass fiber culture characteristics reflected in what,in short,let them promote our enterprise,I think few people can say very beautiful,Because they have no systematic concept of corporate culture in their ideological foundation,there is no strong awareness of the construction of corporate spiritual civilization.I think,it is not to blame our employees,it is not that they do not want to forge ahead,it is not that they do not care about the enterprise,a simple analysis,I think we still need to work hard in the following aspects.

First,the investment and management of media promotion by corporate executives are not in place.First of all,I think we should set up a special culture department or publicity department to establish a truly professional media publicity team,responsible for all the cultural publicity and organization work of the group company,and have a strict supervision procedure for the collection,interview,editing,typesetting and publication of all news information.Secondly,train a team of high-quality correspondents,responsible for all departments,molecular companies,workshops all information collection and manuscript writing,regularly submitted to the publicity department.Finally,regular promotion and training of corporate culture knowledge to employees,and half-year or year-end assessment of relevant responsible persons.

Second:our news interview and editorial staff should not sit in the office all day long while thinking and writing,but should go to the grassroots level,seriously understand and record the real situation of front-line employees'work and life,listen to their ideas and views on work and enterprise,and understand what difficulties and needs they have.Only in this way can the articles published have flesh and blood,feelings,and people read them.

Third,we must establish an effective reward and punishment system.If the Ministry of Culture or the Propaganda Department is set up,then we are professionals,we have to rely on the ability to eat,we must establish the corresponding assessment and reward and punishment system,for the leaders and employees have a better response to the section or article we will reward,score high,for the number of clicks is very small and the public response is generally bad,we have to deal with in accordance with the relevant system.This is the best way to stimulate and strengthen our team.

These are my thoughts and opinions on the media promotion of our Sichuan glass fiber.Because we are a labor-intensive enterprise,the key points and difficulties of the enterprise are different from those of high-tech and emerging industries,and the construction and development of media publicity still need a certain process,so I believe that as long as we lay a good economic foundation,corporate culture and media publicity work will be better and better.