Learn the excellent idea of running a journal and improve the quality of the publicity team

On July 31,I had the honor to go to the headquarters of Deyang Meifeng Company under the leadership of Secretary Chen of the Party Committee of the company and Minister Huang of the Ministry of Political Work to participate in the"Deyang Enterprise Internal newspaper Exchange and Learning Meeting"sponsored by the State-owned Assets Supervision and Administration Commission of Deyang City.As an ordinary employee,there are not many opportunities for such learning.It is even more rare to have the communication and guidance of the leaders and propaganda backbone of major enterprises in Deyang City.The main purpose of the exchange and learning meeting is to further enhance the pertinence,timeliness and appeal of the enterprise's publicity work,strengthen the construction of publicity and public opinion positions,increase the intensity of the enterprise's external publicity work,strive to improve the quality of the enterprise's internal newspapers and periodicals,improve the quality of the backbone propaganda team,and give full play to the strong propaganda leadership.We will thoroughly publicize the Party's principles and policies and the major achievements,achievements,and valuable experience of the whole society in economic,political,cultural,social,and ecological development.Publicize the overall situation of enterprise production,operation and management,reform and development,and scientific level,demonstrate the achievements of enterprise culture construction,and promote the level and step of internal publicity positions of enterprises.

Secretary Chen of Meifeng Company first delivered a speech for today's exchange and learning meeting.At the same time,he introduced the company's general situation and bright prospects,and focused on the concept and experience of running the internal newspaper of Meifeng Company.He emphasized:"The concept and positioning of the company's journal is:the excellent carrier of corporate culture,the mainstream media of news and information,an important wing of corporate management,the competitive arena for management talents,the smooth channel of democratic management,the life style of employees,the enterprise newspaper and the network are the spiritual home of employees."From his introduction highlighted that the company's publicity carrier is an important bridge and link between employees and enterprises,and has played a significant role in the development and growth of Meifeng Company.

The second stage of the study is the speech of the major outstanding enterprises in Deyang City,the first is the speech of the second company Zheng Section chief,Zheng Section chief introduced the general situation and operating status of the second company,and introduced the development process of the internal newspapers and periodicals of the second company.The propaganda form of the two companies is mainly composed of"newspapers","television","radio"and"network".Its news is characterized by going deep into the production line,adopting dynamic on-site reporting forms,focusing on finding the news highlights of the production site,and then focusing on publicity and reporting.It fully embodies the idea of running a journal close to the front-line workers.Then Dongfang Electric Xu also introduced the company's publicity means and experience,the company focused on creating publicity quality,pay attention to the direction of publicity and publicity objects.The exchange speech of Li Section chief of Dongfang Steam Turbine Co.,Ltd.made me understand the deepest.She pointed out two conditions for running a good internal newspaper in an enterprise:one is to pay attention to the enterprise,which is the economic basis for running a newspaper;The second is to have a team that loves collecting and editing,and the quality of the team determines the quality of the newspaper.The main idea of Dongqi's newspaper is to reflect the requirements of the company's management and the opinions of employees,so as to achieve the purpose of common communication.They have achieved"two considerations"when planning:one is to take enterprise management as the main line,the other is to truly reflect the voice of employees;"Two close":close to the work and life of employees,close to the grassroots.In order to achieve the level and quality of newspapers and periodicals,the company will regularly organize the training and communication of correspondents,so as to improve the quality of the team of correspondents.Editor Zhang of Deyang Evening News also made a simple and vivid explanation for the work of newspaper editing,he pointed out that the first principle of our enterprise is to grasp the political direction and correctly guide the direction of public opinion;Its content should have news,authenticity,should be close to readers,close to life,close to reality,should focus on the enterprise,look at the society,pay more attention to other dynamic information,so as to enrich the content of the newspaper.During the study,I learned about the diversity of other companies'publicity methods and carriers,and learned their advanced experience and concepts in running periodicals.

Finally,Secretary Liu of SASAC made a summary speech for the exchange and learning meeting:Our enterprise leaders should accurately grasp the positioning of the enterprise newspaper,focus on reflecting the cultural concept of the enterprise,establish the corporate image,help employees understand the policy,grasp the dynamics of the enterprise,and stand at the height of promoting the development of corporate culture.He pointed out that if we want to maintain the vitality of enterprise newspapers,we should strengthen the training of grass-roots correspondents.This is the requirement and hope of the superior leadership for our enterprise,and it is also the only way to run the internal newspaper of the enterprise.

In the afternoon,we 11 people under the leadership of Secretary Chen to Xinghua Village for post-meeting exchanges,Secretary Chen pointed out that as the backbone of the company,we must know how to surpass ourselves,there will be hope,young people in the mind at the same time,but also have the passion for work,to be bold,active and proactive in the face of work.To do such a publicity work well,we must first have interests and hobbies,and at the same time have a keen eye and unique insights.We must use the vision of politicians and the skills of artists to attract readers'attention,and report more people and things around us,so as to enter the eyes first,then the ears,then the heart,and finally the brain.Everyone we study also talked about their gains and experiences on today's exchange and learning,but the most exchanges are also for the company's existing several ways of publicity and publicity carriers to do evaluation,whether professional or not,but to improve the level and quality of our company's publicity at this stage is of great help.

I am not a literary youth,but I still love writing,and my love for Sichuan fiber is also comparable to that of ordinary people,because every step of my growth is inseparable from the cultivation of Sichuan fiber,but in the aspect of corporate culture promotion,it is far from enough,and even as time goes by,I am slowly beginning to be lazy.Editor Zhang of Deyang Evening News put it well:"An enterprise without culture can not open the market."We are not in the production line,not in the sales front,not directly in line with the market,but we can through the internal and external publicity of corporate culture,to expand the company's influence,visibility,corporate culture and market economy,to achieve the ultimate goal of product sales,which is one of the important meanings of our propaganda backbone.At present,our company is affected by the financial crisis environment,although the prospect of the enterprise is promising,but the development and growth of difficult,our propaganda backbone should seize the opportunity to practice internal skills,improve the transformation of thinking and skills,will say,do,write the comprehensive ability to further improve,through strengthening the enterprise situation task education and publicity,the staff's thinking to the enterprise development.The success of Meifeng and other companies is that they treat their work as a career,and our young generation is missing this spirit.We learn their valuable experience at the same time,but also to learn their work as a career of professionalism,but also have the courage to dare to take on,the development and growth of the company is our responsibility,I believe that through the study,our personal work ability and comprehensive quality will be a new level,our company's communications team will be more excellent.